Top 3 Best Landing Pages - April 2020
It’s been a while since we made the last blog post in the “Best Landing Pages” series of articles. It’s time to get back on track, as our Landing Page Builder is going out of stealth mode next month! Over the last two months, 49 organizations took part in our beta program and helped us shape the future of our own tool for creating high-converting landing pages. Thank you all for such a great support you’ve given us! It’s been amazing to see how interested you are in this upcoming product release.
Anyway, this month I thought we’d look at some of the best landing page templates and examples devoted to the “work from home” mode that we’re living in these days. Right? Right! So, without any further due, here are the hand-picked best landing page examples of April 2020 under the “work from home” umbrella.
1. Guide to All-Remote, by GitLab
It’s no secret that the economic downturn has caused a major disruption to the global economy and today it’s more important than ever that all of us start giving back to the community. And by giving back I don’t necessarily mean something BIG, it could be something small, i.e. valuable content that individuals and businesses could leverage to their benefit. This B2B landing page template could be very handy for your content marketing programs, especially when you have multiple content pieces focused around one topic and you want to list all of them on one single page.
What we like:
- GitLab came with an iconic content hub-style landing page where they gave an exhaustive amount of information about the topic of how to work from home effectively.
- They are clearly sharing their internal best practices with the world, which is very generous, especially since “All-Remote” is GitLab’s competitive advantage in terms of costs and they’re not afraid to let the world know how achieve the same level of success.
- No pushing – the content hub itself is not pushing you too hard to make an action. It almost feels like they don’t care if you download their content or not. Especially now (hello, April 2020) this is something that all of the B2B vendors should be practicing on their landing pages.
2. Work from Home, by Slack
Slack is one of those vendors that’s probably seeing a spike of interest to their brand, since their solution is designed to improve the efficiency of both on-site and remote teams. Slack’s best-in-class business communication system has grown into a comprehensive technology stack that is able to replace corporate email, chat, ticketing system and many more.
What we like:
- This landing page template is following all of the elements of the modern landing page design rules – big landing page header with a few catching slogans, call-to-action buttons and a cool-looking illustration to the right. The main body of the landing page is not overloaded with content, as Slack’s marketing team’s managing the spacing in between elements so well.
- Screenshots and benefits are placed in the chess order which is perhaps the most effective and good-looking way to organize your content on a landing page.
- Animated screenshots are giving an extra WOW to the overall look and feel of the page. Marketing professionals who have been part of a project of crafting animated screenshots know how difficult it is to create clean, yet informative animated illustrations like these.
3. Work from Anywhere, by Dialpad
This is the second time we’re mentioning Dialpad on our blog. Their marketing and product marketing teams certainly know what they’re doing. Much like Slack, Dialpad was designed with remote work in mind. Their cloud phone system is immensely popular among the organizations of all sizes. That being said, they’re probably looking at the work from home theme as at a marketing opportunity to increase bookings, rather than a threat to their business.
What we like:
- Compared to the two other examples we’ve seen before, this is by far the most sales-oriented landing page. See how nice and short it is, but Dialpad’s doing it intentionally. They’ve got a very clear message and two very clear CTA options.
- Special offer – extra push to sign up NOW.
- Personal message from the CEO – usually we’re not big fans of quotes from CEOs on landing pages, but not this time. We believe in the current circumstance (Hello again, April 2020), a message like this just puts a statement out that behind the brand there are real people with real lives, stories, feelings, hopes and dreams. Thanks to the quote from their CEO, the story looks complete.