Despite HubSport does provide some limited data enrichment capabilities, the best match rate you can expect is around 35-40% and we believe you deserve better. Not to say that there's no email or phone validation build in to HubSpot. At the same time, legacy third-party data enrichment tools for HubSport demonstrate 55-60% match rate. The reason for such poor match rates is that those tools are only capable of enriching records in real time. That means that if there was no match between your records and their database, you won't get your records enriched.
MARCOM Robot is not just enriching your HubSpot lead, contact and account information in real time. It keeps track of all records that we haven't found a match for right away. Then it re-crawls the information for them and updates your remaining records within 48 hours. As the result, your match rates are upwards of 90%, which is unheard of in the industry.