How to create a strong call-to-action for your landing page
In this blog post, you'll learn about the key parameters of an effective landing page call-to-action, and see some of the best real-life call-to-actions examples.
In this article:
1. Select the appropriate size
When it comes to the calls to action, size matters. Your call to action should be properly synced with other elements on your landing page. Most of the calls to action are between two hundred and four hundred pixels in width and twenty to eighty pixels in height.
2. Choose the right color and contrast
High-contrast calls to action can boost the conversion rate of your landing pages. That’s why the most common call-to-action colors are red, green, orange, blue, and purple.
3. Select the optimal CTA position
If you don’t want your landing page conversion rate to drop, place your call to action at the top. Move your call to action to a fixed position at the top-right corner once a visitor starts scrolling.
4. Be smart about the number of offers
More offers and calls to action will not get you more conversions. Instead, you’re inevitably going to have your offers cannibalize themselves. Watch the video below to learn when using multiple calls-to-action is a good idea, and whet it is not.
5. Craft a powerful message
A call-to-action message that emphasizes a benefit and instills a sense of urgency will improve your landing page conversion rate. Here are some examples of effective calls to action:
- Create Your Free Account
- Start Your Free 14-Day Trial. No credit card is required!
- Get Started for Free
- Reserve Your Spot Today! Can’t attend? Register anyway to get the slides.
- Activate Your Discount