Continuous Data Enrichment and Validation Solution for Marketo

Integrate MARCOM Robot with your Marketo instance via our RESTFUL API and enable continuous data enrichment, email and phone number validation for your new and existing leads, contacts and accounts stored in Marketo.

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Data Enrichment for MARKETO

Enrich Your Marketo Contacts and Companies with Mission-Critical Intelligence

We've done all the heavy lifting for you. Follow the easy steps to integrate MARCOM Robot Data Quality Engine with Marketo.

Available fields:

  • Company Name
  • Website Address
  • Company Name
  • Industry
  • Employee Count
  • Annual Revenue
  • HQ Address
  • LinkedIn Profile
  • Facebook Profile
  • and More!
VIEW INTEGRATION Guide
MARCOM RObot Data enrichment API for marketo

Why do you need continuous data enrichment and email validation for Marketo?

By implementing a robust data enrichment and email validation process, you can significantly increase your targeting options, improve the quality of data and reduce your annual cost of Marketo (Adobe).

With Marleto's ever increasing storage costs, it's important to integrate Marketo with a data quality solution that would be continuously enriching your new and existing records, as well as identifying invalid records that need to be removed to free up extra space in your database.

Be careful though, legacy third-party data enrichment tools for Marketo demonstrate 55-60% match rate. The reason for such poor match rates is that those tools are only capable of enriching records in real time. That means that if there was no match between your records and their database, you won't get your records enriched.

MARCOM Robot is not just enriching data and validating email addresses and phone numbers for your leads and contacts stored in Marketo in real time. It keeps track of all records that we haven't found a match for right away. Then it makes a re-crawl and updates your remaining records within 48 hours. As the result, your match rates are upwards of 90%, which is unheard of in the industry.

What's do I need to start enriching my Marketo data?

You need your Marketo account and a MARCOM Robot account, nothing else is required. Be sure that your Marketo account level allows you to use API. Also, let us know if you need any help - we're happy to help you with the integration at no cost.

Does Marketo have out-of-the box data enrichment functionality?

Marketo is a powerful marketing automation system that does not provide enrichment functionality out of the box. Not only is MARCOM Robot able to enrich your data in real time, but also keeps the enrichment process running continuously, enriching your existing database. Also. MARCOM Robot has email and phone number validation features that allow you to identify bogus leads, quickly remove them and save on storage costs.

Where's the enrichment data coming from?

MARCOM Robot combines data from multiple independent data collection and cleansing processes, including but not limited to web crawling, crowdsourcing to ensure the highest match rate possible. Our database is being continuously updated and the data is being constantly validated.

Is Marketo data enrichment free of charge?

With your free MARCOM Robot account, you're able to enrich fifty (50) Marketo companies and contacts every month. Our paid plans are extremely affordable

Can MARCOM Robot enrich my existing Marketo database?

Sure! Just let us know how many contacts and companies you store in your Marketo database and we'd be happy to help you with that. Not only can we enrich your existing database, but also the new records using the same easy integration method.
90%
average match rate with existing clients who already integrated MARCOM Robot with Marketo
3 Days
average time-to-value - from the moment you reach out to us, till when you start seeing results
15 Days
average time-to-ROI - when your investment in Marketo data enrichment pays off
Help & Support
is what you'll get from us during the entire data enrichment process

This is how a typical Marketo integration project plays out

Step I: Discovery call

We get together on a quick call with your business and technical resources to make sure that we're addressing all of the requirements from your key stakeholders.

Step II: Proof of value

The data enrichment API integration takes just a few clicks, but we'll be monitoring and reviewing the results together with you to ensure you're getting the value you expected.

Step III: Launch

After we tested all of the use cases and confirmed with you and your team that all of the requirements have been met, we'll be launching continuous data enrichment for Marketo.