Landing Page Tutorial

In this comprehensive landing page tutorial, we'll demystify the concept of a landing page, explain what landing page is, how to use landing pages, what makes a good landing page, what are the tools you need to create high-converting landing pages at scale.
If you've watched our landing page video tutorial, you already know that a landing page is really just a web page designed according to the landing page best practices in a special way to maximize the likelihood of converting a landing page visitor into a lead.
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Step II: Understand the Basics

What Makes a Good Landing Page?

In a nutshell, a good landing page is a page that demonstrates high conversion rate of visitors into leads.

According to HubSpot, a good landing page is focused on a particular stream of traffic. We would add to that that best landing pages are designed to promote one particular asset, event, or offering. Imagine you are being tasked to generate leads from the three white papers next month. We would highly recommend you consider creating three standalone landing pages, each focused on a specific white paper in order to maximize conversions.

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Step III: Explore Landing Page Tutorial Articles

Additional Landing Page Tutorial on How to Set up High-Converting Landing Pages

Here are some additional landing page tips and tricks that you should consider. Some of them are very basic, and some and fairly advanced. This landing page tutorial list keeps growing rapidly, so be sure to bookmark this page and come back for more.
What is a Landing Page?

Start your journey here to discover what landing page is in B2B and B2C marketing.

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How to Use Landing Pages?

See the main use cases of using landing pages - from advertising campaigns to trade shows we're going to cover it all.

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Anatomy of a Landing Page

Learn more about the core landing page components and the anatomy of a landing page.

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How to Drive Traffic to a Landing Page?

Discover the main ways you can be driving traffic to you landing pages.

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Landing Page Best Practices

Check out the 5 landing page best practices and start applying them to your landing pages.

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How to Create a Webinar Landing Page?

If you're looking for some actionable advice on building landing pages, here's one.

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