How to conduct a proper landing page audit?
If you're considering a comprehensive landing page audit, start by reviewing your funnel analytics. Pull data from multiple sources, including your landing page builder, Google Analytics, Google Ads and CRM.
Look for campaigns, Ad groups and even individual Ads, where your visitor-to-lead conversion rate is smaller than that for other ads, yet your budget spent is just as big, if not bigger.
At first, check if you're brining the right audience to your page by reviewing the bounce rate (Google Analytics) and keywords you're using (Google Ads).
If you see that your bounce rate for this particular page is close to your average and confirm that all keywords are relevant to your target persona, it's worth looking more closely under the hood of your landing page(s) and conducting a full-blown landing page audit.
Download our landing page audit checklist and use it as a starting point.