Landing page audit — continuous process of analyzing and improving landing page performance.

Conducting a landing page audit to improve the conversion rate of your landing pages? Below you can find our landing page audit checklist providing a quick summary of the landing page elements that you may want to check as part of your next audit. This free checklist will be particularly useful for digital marketing professionals looking for ways to scale their lead generation programs and generate more leads with the same Ad spend.

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Landing page checklist

Discover the key steps of a landing page audit.

In this eBook, you'll learn about the steps of a proper landing page audit, and learn what exactly you need to do to increase the conversion rate of your landing pages.

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Sneak peek into the landing page audit checklist

Has the website menu been removed?

Digital marketers know for a fact that omitting your standard website menu helps focus your visitors’ attention on the landing page content and increases conversion rate.

How much are you asking users to scroll?

Digital marketers know for a fact that omitting your standard website menu helps focus your visitors’ attention on the landing page content and increases conversion rate.

Does your Ad headline match the headline on your landing page?

Your Ads and your landing pages should be telling a story. Hence, consider keeping the headlines of your Ads and landing pages as close to each other as possible. This strategy will also improve your Ad Rank.

Are you giving your audience enough time to try your product or service?

No one likes to make significant commitments without a free trial. Something as simple as “Free 14-Day Trial” or “No credit card is required” can increase your conversion rate.

How many fields does your sign-up form have?

Consider shortening your sign-up forms by removing a few nice-to-have fields. By the way, Marcom Robot Landing Page Builder has a built-in contact enrichment feature, so you can get more intelligence about your leads while keeping your sign-up forms nice and short.

Have you conveyed the value?

Make sure that you’ve added enough real-life use cases, screenshots, images, and social proof. But, don’t get too far – keep it short, ideally within two scrolls.

Have you addressed privacy and data security?

Since data breaches are happening daily, people hesitate to provide their personal information to the vendors they don’t know. You must reassure your visitors that their data will be safe by putting a link to your Privacy Policy page.

Have you created a “Thank You” page?

Many digital marketers consider “Thank You” page as the perfect place to promote additional content, products, and services. Use “Thank You” pages to push your leads through the funnel faster.