How Corona Virus Hysteria Is Affecting B2B Marketing
In this blog post we're taking a closer look at how B2B marketing has been affected by the outbreak of Corona virus.
It’s been a few weeks since the Corona Virus Hysteria have concurred our minds here in the U.S. While the COVID-19 keeps dominating every aspect of our lives, as a marketing and PR professional I find it intriguing to watch how quickly business services and B2B software organizations around the world have adjusted their marketing messaging turning the Corona virus threat into a market opportunity for themselves.
Business services and B2B software companies turned the Corona virus threat into a market opportunity
Already working from home?
If you’re working for a U.S.-based or European-based organization, chances are that you’ve recently received a corporate statement over email encouraging (and sometimes requiring) you and other employees to work from home in an effort to prevent the Corona virus pandemia. For the majority of us, working from home from time to time has not been a problem for the most part, has it? Every now and then when you feel unwell, you’re texting your boss that you’re staying home and after receiving their quick “OK”, you’re opening up your laptop and that’s about it.
This time it seems as though it’s going to be more than a couple of days, way more. Chances are that all of us will need to learn how to work from home and still be effective for a month, two, or even more than that. In an effort to help us all boost the efficiency of our home offices, business services and B2B software companies have launched a few marketing campaigns that we’ll take a closer look at together. While Corona’s on its notorious world tour, let’s recognize those who help us brake through it.
While Corona’s on its notorious world tour, let’s recognize those who help us brake through
1) Slack: “Slack is the place for remote work”
One of the coolest companies on earth have just launched their new marketing messaging that you can check out on their website. They’re literally encouraging us to “Work from home” and reassure us that “Slack brings the team together, whenever you are”.
Indeed, Slack is an amazing solution that can totally replace email in your organization. I’ve been watching Slack’s marketing since their “For teams that are sending robots to Mars” messaging and this new one proves their marketing squad knows what they’re doing. Thumbs up!
2) Dialpad: “#WorkFromAnywhere”
Dialpad is a business phone solution which helps businesses connect with their customers, improve customer satisfaction and facilitate the collaboration among the employees. It’s a no brainer that when suddenly hundreds of people from your team start working from home, many more decisions at all level start being made over the phone.
Dialpad’s changed the home page of their website and they’re literally saying “COVID-19 disrupting your business? Dialpad can help.” – smart more. Much like Slack’s marketing gang, folks at Dialpad have launched a marketing campaign stressing out this “Dialpad, we are committed to providing reliable tools and services to allow users to seamlessly work from anywhere.” What I particularly like about Dialpad’s campaign is that they’ve started offering some of their products for free for a limited time – Dialpad Pro and UberConference Business. Thumbs up to @Dialpad team for giving back to the business community.
3) Major 2020 events became remote
Have you considered attending a few training events and summits this year? At this point, all major vendors have made the announcements that they’ll be transforming their physical shows into the new digital format. Looks like RSA Conference in San Francisco in late February has become sort of a milestone, a point beyond which no one’s actually going to do any physical event. Here are a few notable examples of major training evens and shows that will happen in a new online format: