Advanced Landing Page Analytics

Analyzing your landing page performance with Marcom Robot is easy thanks to the advanced landing page analytics capabilities of the product. To get started with analyzing the performance of your landing pages, watch a short video demo below.

Key landing page performance metrics

Marcom Robot Landing Page Builder relies on a powerful analytics and correlation engine to give you the full visibility into how your landing pages are performing. The landing page analytics feature delivers actionable intelligence about the following landing page performance metrics:

• Traffic — number of times a landing page was viewed by both unique and returning visitors. Some visitors might have viewed your landing page multiple times, and we are counting all of those views. This landing page KPI gives you the best representation of the amount of traffic traffic for your landing page.
• Visitors — number of unique visitors who viewed your landing page. Every unique visitor is counted only once, regardless of how many times they viewed your landing page. This landing page KPI helps you get a better idea of your audience size.
• Conversions — number of times a target action has been performed on your landing page by the visitors. This landing page KPI shows how many times the visitors performed the conversion goal you set up for your landing page (i.e. form fill-out, button click, etc). We're counting all of the conversion events, even if one visitor has reached your landing conversion goal multiple times.
• Conversion Rate — number of conversions divided by the number of unique visitors, and multiplied by 100%. This landing page performance indicator tells you how effective your landing page is.

You can click "Details" located at the top the boxes with "Traffic", "Visitors", "Conversions" and "Conversion Rate" to see the trend data for each parameter. The trend reports automatically slice the data by month, week and day.

PRO Tip: Use the landing page conversion rate as the key parameter for comparing the effectiveness of your landing pages.

In addition to the key landing page performance metrics on the amount of traffic, number of visitors, conversions and conversion rate, Marcom Robot Landing Page Builder provides several additional reports and dashboards that can be useful for lead generation professionals when performing a landing page audit or working on landing page optimization.

Landing page performance by country

The GEO IP tracking technology of Marcom Robot landing page builder gives you the by-country information for the key landing page performance indicators — traffic, visitors, conversions, conversion rate.

The by-country information reveals the territories where your landing pages perform more effectively. You can use this type of intelligence to optimize your spend on lead generating campaigns to focus on the areas where you're getting the best return on investment.

Landing page performance by browser and operating system

Lead generation professionals often overlook these important data points of landing page analytics. The information about traffic, visitors, conversions and conversion rate by browser and operating system helps you better understand the technology stack of your landing page visitors.