Marcom Robot official logo
Products
PagePro
Build high-converting landing pages.
Overview
Features
Pricing
ProspectingAI
Convert company names to domains.
Overview
Demo
Pricing
EnrichHQ
Enrich your prospect and customer data.
Overview
Demo
Pricing
SurveySense
Create NPS, CES and CSAT surveys.
Overview
Demo
Pricing
Use Cases
Landing Pages
#1 landing page builder for teams creating landing pages at scale.
  • Landing page creation
  • A/B testing landing pages
  • Landing page analytics
  • Free landing page builder
  • Landing page audit
  • Landing page best practices
  • Landing page tutorial
Data Quality
Data quality platform for b2b marketing and sales operations.
  • Company name to website URL
  • Hubspot enrichment
  • Marketo enrichment
  • Salesforce enrichment
  • Mailchimp enrichment
  • CRM enrichment
  • Business email verification
Online Surveys
Online customer survey platform with one-click and regular surveys.
  • CSAT surveys
  • CES surveys
  • NPS Surveys
Pricing
Cost-effective Pricing Options
All of our solutions demonstrate low total cost of ownership and are priced to scale.
PagePro
ProspectingAI
EnrichHQ
SurveySense
Support
Blog
Log inCreate Free Account
Home
Product logo
Landing Page Builder
Advanced Landing Page Analytics

Advanced Landing Page Analytics

Available on All Plans, without limitations

Marcom Robot provides advanced landing page analytics capabilities to help you maximize the performance of your landing pages.

Analyzing your landing page performance with Marcom Robot is easy thanks to the advanced landing page analytics capabilities of the product. To get started with analyzing the performance of your landing pages, watch a short video demo below.

Key landing page performance metrics

Marcom Robot Landing Page Builder relies on a powerful analytics and correlation engine to give you the full visibility into how your landing pages are performing. The landing page analytics feature delivers actionable intelligence about the following landing page performance metrics:

  • Traffic — number of times a landing page was viewed by both unique and returning visitors. Some visitors might have viewed your landing page multiple times, and we are counting all of those views. This landing page KPI gives you the best representation of the amount of traffic traffic for your landing page.
  • Visitors — number of unique visitors who viewed your landing page. Every unique visitor is counted only once, regardless of how many times they viewed your landing page. This landing page KPI helps you get a better idea of your audience size.
  • Conversions — number of times a target action has been performed on your landing page by the visitors. This landing page KPI shows how many times the visitors performed the conversion goal you set up for your landing page (i.e. form fill-out, button click, etc). We're counting all of the conversion events, even if one visitor has reached your landing conversion goal multiple times.
  • Conversion Rate — number of conversions divided by the number of unique visitors, and multiplied by 100%. This landing page performance indicator tells you how effective your landing page is.

You can click "Details" located at the top the boxes with "Traffic", "Visitors", "Conversions" and "Conversion Rate" to see the trend data for each parameter. The trend reports automatically slice the data by month, week and day.

Illustration #1 — Key landing page performance metrics
PRO Tip: Use the landing page conversion rate as the key parameter for comparing the effectiveness of your landing pages.

In addition to the key landing page performance metrics on the amount of traffic, number of visitors, conversions and conversion rate, Marcom Robot Landing Page Builder provides several additional reports and dashboards that can be useful for lead generation professionals when performing a landing page audit or working on landing page optimization.

Landing page performance by country

The GEO IP tracking technology of Marcom Robot landing page builder gives you the by-country information for the key landing page performance indicators — traffic, visitors, conversions, conversion rate.

The by-country information reveals the territories where your landing pages perform more effectively. You can use this type of intelligence to optimize your spend on lead generating campaigns to focus on the areas where you're getting the best return on investment.

Illustration #2 — Landing page performance by country

Landing page performance by browser and operating system

Lead generation professionals often overlook these important data points of landing page analytics. The information about traffic, visitors, conversions and conversion rate by browser and operating system helps you better understand the technology stack of your landing page visitors.

Illustration #3 — Landing page performance by browser and device
View All Features
Heatmaps
Page Load Speed Testing
Custom Domains
Scripts Center
Team, User Roles and Permissions
Unified Branding
Drag-and-Drop Landing Page Constructor
Landing Page A/B Testing
Advanced Landing Page Analytics

Watch Marcom Robot Tour

1:29
All Landing Page Builders were not created equal. See why Marcom Robot is a superior choice for lead generation professionals.
Lead Zen blog

Subscribe to Lead Zen Blog for weekly updates

Visit Blog
Surveys
Understanding User Feedback Tools: How They Help Improve Your Customer Experience
May 14, 2023
 by 
Mike Stevens
Surveys
What Is an Online Feedback Tool, and How to Use One?
May 7, 2023
 by 
Mike Stevens
Surveys
Top 3 Best Online Feedback Tools in 2023
May 7, 2023
 by 
Mike Stevens
Landing Pages
How to Increase Your Landing Page Load Speed
Apr 17, 2023
 by 
Mike Stevens
Landing Pages
eGuide to Understanding Landing Page Analytics in 2023
Mar 26, 2023
 by 
Mike Stevens
Landing Pages
What Is a Good Landing Page Load Speed?
Mar 13, 2023
 by 
Mike Stevens
Left arrow

Say hello to our team and let's stay in touch

Use Cases
Landing Page BuilderData EnrichmentEmail ValidationPhone ValidationCompany LookupIP LookupCustomer Feedback
Integrations
SalesForceHubSpotMarketoMailchimpZapier
Other Links
About usContact usBlogPrivacy PolicyCookie PolicyAcceptable UseTerms & Conditions
Landing Pages
Landing Page Builder FeaturesFree Landing Page BuilderFree Landing Page CreatorWhat Is a Landing Page?Anatomy of a Landing PageLanding Page AnalyticsLanding Page TutorialLanding Page Best PracticesLanding Page ChecklistLanding Page AuditSEO Landing PageBest Landing Page Builders in 2021Unbounce AlternativeInstapage Alternative
Sold and fulfilled by Paddle - an authorized reseller.

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.
Copyright © 2023 Marcom Robot LLC. All rights reserved.
7190 W Sunset Blvd #90, Los Angeles, CA 90046