Heatmaps
Marcom Robot provides a unique insight into user behavior on your landing pages with integrated heatmaps.
Understanding the user behavior on your landing pages is crucial for increasing their performance. With integrated heatmaps, Marcom Robot provides a unique way for you to see what your landing page visitors are actually doing on the page — what they’re clicking on, how deep they’re scrolling, what content they find the most valuable and what parts merely distract them. You can use this real-life intelligence to build data-driven landing pages optimized for conversion.
How to view a heatmap for your landing page with Marcom Robot
Marcom Robot provides an easy way to view a heatmap visualizing the engagement with elements and scroll depth. For every landing page that has had more than 100 views (Traffic), a heatmap becomes available.
To view a heatmap for a particular landing page, navigate to the “Landings” section. From there you can select any landing page and click the icon with three dots to open the “Actions” menu. Among other options you’ll see “Heatmap”. Click it and your heatmap preview will open in a separate tab in your browser.
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