Smiley Face Surveys — Gather Feedback and Measure Satisfaction

What is a smiley face survey?

Smiley face surveys, also known as emoji surveys or emoticon surveys, utilize visual representations of smiley faces to gather feedback and measure customer satisfaction or sentiment. Typically, respondents are presented with a series of smiley faces, each representing a different level of satisfaction or emotion, ranging from extremely unhappy to extremely happy. 

Participants of smiley surveys select the smiley face that best reflects their experience or sentiment — providing a quick and intuitive way to collect feedback without requiring lengthy written responses. This approach is user-friendly, engaging, and can be particularly effective in capturing feedback from diverse respondents.

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What are the examples of a smiley face survey?

Here are five practical examples of how smiley face surveys can be implemented across various domains to gather feedback.

• Customer Satisfaction Surveys (CSAT): Instead of using traditional rating scales or text-based questions, smiley face surveys allow customers to indicate their satisfaction levels using a range of smiley faces.

• Customer Effort Surveys (CES): Smiley face surveys can be employed to collect feedback about events, conferences, or seminars. Attendees can indicate their overall satisfaction with the event, the quality of presentations, networking opportunities, or any other relevant aspect using smiley faces.

• Employee Feedback Surveys (eNPS): Smiley face surveys can be used to gauge employee satisfaction and engagement within the workplace. Employees can select a smiley face that represents their feelings about specific aspects of their work environment, such as workload, team collaboration, or overall job satisfaction.

• Product Feedback Surveys: When gathering feedback on a specific product or feature, smiley face surveys can be used to assess user sentiment or satisfaction. Users can choose a smiley face that reflects their experience using the product, indicating whether they are happy, neutral, or unhappy with its performance.

• ‍Patient Experience Surveys: In healthcare settings, smiley face surveys can be utilized to assess patient satisfaction and overall experience. Patients can select a smiley face to indicate their comfort level, satisfaction with the quality of care, or their emotional state during their visit.

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How to create smiley face surveys with SurveySense

SurveySense by Marcom Robot is a smiley face survey tool that makes creating CSAT, CES, NPS, eNPS, and other types of single-question surveys. Its intuitive survey builder helps you create any smiley face surveys in just a few clicks. 

You can choose from free smiley face survey templates or start from scratch. Rest assured that even with the free plan, you can make your smiley face surveys compliant with your brand by customizing emojis, survey messages, fonts, colors, and post-survey landing pages.

1. To use a free smiley face survey template with SurveySense, create a free Marcom Robot account and activate the free plan of SurveySense. You can skip this step if you already have a Marcom Robot account.

2. In SurveySense, click on the smiley face icon in the menu on the left-hand side. This is where you can create your smiley-face surveys. Click the “Create New One-Question Survey” button and find yourself in the survey builder.

3. Once you have opened the one-question survey builder, you’ll notice it’s a step-by-step smiley face survey maker. Simply choose what you want to change and follow the instructions for each step. The whole process of building your smiley face survey should take no more than a couple of minutes from start to finish.

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What are the advantages of smiley face surveys?

Despite its brevity, a smiley face survey provides continuous feedback and serves as a foundation for feedback loops in any organization.

• Easy analysis: Smiley face surveys collect data that is easier to analyze and interpret due to the focused nature of the responses, enabling faster identification of trends, patterns, and actionable insights
• Quick to complete: Smiley face surveys are time-efficient for respondents and require minimal effort.
• Higher response rates: Smiley face surveys produce higher response rates than multi-question surveys.
• Increased sample size: Smiley face customer satisfaction surveys make it easier for respondents to provide feedback, resulting in a larger sample size and more comprehensive data.
• Easy analysis: Smiley face surveys provide easier data to analyze and interpret, allowing for quick identification of trends and actionable insights.

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What are the additional benefits of using SurveySense to create and launch smiley face surveys?

On top of helping you create and launch smiley face surveys, SurveySense gives you the following benefits:

• Helps you discover your loyal advocates, passives, and detractors: SurveySense helps you understand customer loyalty and potential churn, allowing you to create and execute your action plan.
• Visualizes and tracks the dynamics of CSAT, CES, NPS, and eNPS: With SurveySense, you gain comprehensive visibility into customers' sentiments regarding their experiences with your products, services, or interactions with your team.
• Keeps you notified of feedback that requires your special attention: Stay informed about customers who are at risk of churning through SurveySense's email notifications, empowering you and your team to reach out and engage with them proactively.

Triggers different workflows based on the type of feedback and scores you've received: By integrating SurveySense with your core systems, such as CRM, help desk, or marketing automation tools, you can streamline your customer success workflows and establish stronger, more efficient processes.

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How to deliver your smiley face surveys to respondents with SurveySense?

You can easily send your smiley face surveys directly from SurveySense by connecting your mail client and scheduling them for your desired date and time. 

Alternatively, you have the option to utilize your email marketing tool or marketing automation platform, as SurveySense seamlessly integrates with these systems, enabling you to maximize your existing tool stack.