Continuous Data Enrichment and Validation Solution for Pardot

Integrate MARCOM Robot with Pardot through our RESTful API and expand your targeting options, improve quality of data and make your investment in Pardot more cost effective.

Data enrichment API for Pardot

Why continuous data enrichment and validation for Pardot (SalesForce) is a must-have?

By implementing a continuous data enrichment and email validation process, you can significantly increase your targeting options, improve quality of your data and reduce your annual cost of Pardot (SalesForce).

For every leader of marketing or sales operations teams using Pardot, it's absolutely crucial to integrate Pardot with a data quality solution that would be continuously enriching new and existing records, as well as identifying invalid records that could be removed and free up extra space in your database.

Be careful though, legacy third-party data enrichment tools for Pardot demonstrate 55-60% match rate. The reason for such poor match rates is that those tools are only capable of enriching records in real time. That means that if there was no match between your records and their database, you won't get your records enriched.

MARCOM Robot is not just enriching and validating your lead, contact and account records stored in Pardot in real time. It keeps track of all records that we haven't found a match for right away. Then it makes a re-crawl and updates your remaining records within 48 hours. As the result, your match rates are upwards of 90%, which is unheard of in the industry.

average match rate with existing clients who already integrated MARCOM Robot with Pardot
3 Days
average time-to-value - from the moment you reach out to us, till when you start seeing results
15 Days
average time-to-ROI - when your investment in Pardot data enrichment pays off
Help & Support
is what you'll get from us during the entire data enrichment process

This is how a typical Pardot integration project looks like

Step I: Discovery call

We get together on a quick call with your business and technical resources to make sure that we're addressing all of the requirements from your key stakeholders.

Step II: Proof of value

The data enrichment API integration takes just a few clicks, but we'll be monitoring and reviewing the results together with you to ensure you're getting the value you expected.

Step III: Launch

After we tested all of the use cases and confirmed with you and your team that all of the requirements have been met, we'll be launching continuous data enrichment for Pardot.