MARCOM RObot Data enrichment API for Pardot
Why Your Business Needs Continuous Data Enrichment and Validation for Pardot?
By implementing a continuous data enrichment and email validation process for Pardot, you can significantly improve the quality of your prospect and customer records, increase targeting options, and identify data that can be removed to increase the ROI of your investment in Pardot.
Whether you are a marketing or sales operations professional, If your team's using Pardot, you need a data enrichment tool that would be continuously enriching and validating prospect and customer records, while identifying invalid data that can be removed to free up extra space. Be careful though, legacy third-party data enrichment tools for Pardot demonstrate the match rate of 25%. That means that 75% of your records will be neither enriched, nor validated. The reason for such poor match rates is that legacy tools are only capable of enriching records in real time.
MARCOM Robot is not just enriching and validating your lead, contact and account records stored in Pardot in real time. It keeps track of all records that we haven't found a match for yet. Then it makes a re-crawl and updates your remaining records within 48 hours. As the result, your match rates are upwards of 90%, which is unheard of in the industry.